Federico Puccioni

Experienced GM/COO | Scaled €50M+ Operations | Digital Transformation Expert

Driving International Growth & Profitability. Passionate about scaling businesses, operational excellence, and building high-performing teams.

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About Me

I am a strategic GM/COO with over 20 years of experience dedicated to fostering growth and operational excellence within both Fortune 500 companies and dynamic high-growth startups. My track record includes delivering over €50M in revenue, achieving a 25% growth in EBITDA, and enhancing operational efficiency by 40%.

My expertise lies in leading international market expansions and cultivating high-performing teams across Europe. I am deeply passionate about scaling businesses, optimizing operations, and empowering teams to succeed in diverse international markets.

I'm always open to exploring new growth opportunities and discussing how my experience can contribute to an organization's next phase of success.

Top Skills

Strategic Leadership & Execution

Proven ability to define and implement strategic initiatives that drive business objectives and deliver tangible results.

Revenue Growth & Market Expansion

Expertise in identifying and capitalizing on market opportunities to expand reach and significantly increase revenue streams.

International Team Leadership

Skilled in building, mentoring, and leading diverse, high-performing teams across multiple countries to achieve common goals.

Operational Excellence

Focused on optimizing processes, reducing costs, and improving efficiency to enhance overall business performance.

Digital Transformation

Experienced in guiding organizations through digital transformations, leveraging technology to innovate and improve.

Go-to-Market Strategy

Proficient in developing and executing comprehensive go-to-market strategies for new products and services.

Other key areas of expertise include:

P&L Management SaaS Fintech Digital Marketplaces Startup Scaling Investor Readiness Customer-Centric Product Development

Key Experience

Cubic Consult

Fractional GM/COO | Growth & Digital Transformation Advisor

January 2023 - Present (Rome, Latium, Italy)

  • Led market entry, growth acceleration, and commercial strategy development for startups and scale-ups in digital marketplaces, SaaS, and fintech.
  • Developed go-to-market strategies, revenue models, and international expansion frameworks for clients including MedLea, I3P, PPK Innovation, and Collecto.
  • Advised executives & founders on scaling strategies, investor readiness, and digital transformation.

Catawiki

General Manager & VP

March 2018 - December 2022 (Italy)

  • Led strategy, growth, and P&L management for Europe's leading curated marketplace (€50M+ division) across five countries.
  • Doubled revenue from €25M to €50M while increasing EBITDA by 25%.
  • Reduced operational costs by 40% through process automation and portfolio optimization.
  • Expanded into 5 key European markets, creating scalable commercial frameworks and growth strategies.
  • Led a team of 50+ professionals, building a high-performance, results-oriented culture.

Country Manager

January 2016 - March 2018 (Rome Area, Italy)

  • Launched and scaled Catawiki's Italian operations, driving market penetration and rapid revenue growth from €0 to €17M in two years.
  • Developed a dual-sided marketplace strategy, generating €5M from professional sellers.

Lloyds Banking Group

Senior Strategy Manager

May 2014 - December 2015 (London)

  • Established and led new strategic innovation unit within consumer finance division.
  • Architected digital transformation roadmap, resulting in successful launch of direct-to-consumer fintech product.

Get In Touch

Interested in discussing growth opportunities or how I can help your organization? Please fill out the form below or reach out via email or LinkedIn.

You can also reach me directly:

fpuccioni@gmail.com

+39 328 936 3987

linkedin.com/in/federicopuccioni